Proving Outdoor Works
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Strengths & Opportunities
- 24/7 exposure
- Cost per passer-by low
- Larger than life, Big Impact
- Builds Reach and Frequency
- Numerous Outdoor opportunities
- Point-of-sale / Impulsive
- Geographically selective and flexible
- Internally/externally lit improving visibility
- Works 24 hours (visibility)
- Specific target markets
- No cost to consumer
- Street Art
- Visually appealing
- Short term campaigns
Outdoor enjoys growing levels of industry respect
- It is high profile: 70% see quite a lot of outdoor advertising in their daily lives.
- It is influential: 65% say that seeing outdoor influence decisions quite a lot or somewhat.
- It is an improving medium: 89% agree that it is much better than it used to be.